Baton Rouge High School Alumni

Baton Rouge, Louisiana (LA)

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Dr. Ken (Kendris) J. Brumfield

Class of 1993

S.E.T. Culture:

What Every Organization Needs to Know Before Crises Occur

Dr. Ken J. Brumfield

Over 80% of companies or organizations will face a crisis and a many of these organizations or companies will likely fail after facing a crisis. These failures are costly in terms of dollars, missed opportunities, and in some case the loss of property and lives is unavoidable.

In S.E.T. Culture: What Every Organization Needs to Know Before Crises Occur, Dr. Brumfield assists top managers, middle managers, and all company stakeholders in examining the role of their top leadership culture and its impact on crisis management. Dr. Brumfield analyzes the current Penn State and recent Morgan Stanley crises, while providing context and implications for other businesses and organizations that are facing or potentially facing a crisis.

He does so by providing useful examples showing how senior executive or top management team culture affects middle managers’ decision making during crises. With S.E.T. Culture: What Every Organization Needs to Know Before Crises Occur, Dr. Brumfield has provided The Model for effective crisis management for companies and organizations. Company and organizational stakeholders will leave with:
• Developing an understanding of their SET culture. Businesses must have a clear understanding of their organizational culture, the SET culture, and it effects on decision making within the organization to be successful during and after a crisis.
• Preparing all management for their specialized roles during crises. S.E.T. Culture confronts leaders to go beyond the standard operating procedures for crisis management and strongly suggests shows how to prepare SET members and all managers for crisis management.
• Empowering mid-level management to make rational decisions during crises. Dr. Brumfield provides a roadmap for assisting mid-level managers make rational decisions during crises without having to consult SET members.

S.E.T. Culture: What Every Organization Needs to Know Before Crises Occur is useful for all business types, including businesses operating in corporate America, governmental agencies, religious organizations, colleges and universities, and other nonprofit organizations. It will assist individuals with making critical decisions and acting decisively in a crisis, especially when there is the potential for loss of life or property.

For any business or organization looking to successfully rebound from a current or imminent crisis, S.E.T. Culture: What Every Organization Needs to Know Before Crises Occur is an insightful resource that provides all stakeholders with the tools to implement change successfully.


Dr. Brumfield has a Bachelor of Science degree and a Master of Arts in Counseling degree from Xavier University and an Executive Master of Business Administration degree from the University of New Orleans. He completed a Doctor of Management degree at the University of Maryland. Dr. Brumfield is a senior management consultant and management professor having worked with such organizations as MDRC, Columbia University’s National Center for Postsecondary Research, Bizlink and other organizations. He consults regularly with executives and managers from a variety of fields to help create synergistic solutions for their companies and organizations. He has experience working at a large organization that successful rebounded from the Hurricane Katrina disaster and has extensive experience providing management consulting to organizations facing crises. Dr. Brumfield has served as a college administrator at several colleges and a business executive at an international company.

His expertise helps executives, mid-level managers, and front-line workers identify organizational behaviors, threats, and opportunities that will help their companies and organizations successfully endure and rebound from a crisis.

S.E.T Culture
What Every Organization Needs to Know Before Crises Occur
By Dr. Ken Brumfield
$15.95 Paperback
June 15, 2012

For more information about S.E.T. Culture: What Every Organization Needs to Know Before Crises Occur or to arrange an interview with Dr. Brumfield, please contact Newman Communications.

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