Barbara Rose

Syosset Senior High School

Class of 1969

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Barbara Rose - Class of 1969 - Syosset Senior High School

First Name	Barbara
Last Name	Rose
Graduation Year	Class of 1969
Gender	Female
Hometown	Syosset, New York
Relationship Status	Married
About Me	BARBARA ROSE 3720 Lamberton Square Road • Silver Spring, MD 20904 • 301-890-0279 • babarose@comcast.net CAREER SUMMARY Successful professional with expertise in business to business sales, new business development, and client relationship management SELECTED ACCOMPLISHMENTS  Increased department sales by more than 27% in 2007 and 22% in 2008  Managed and sold print/online directory advertising programs; increased sales by 42% in 2007  Reactivated 120 clients and developed more than 150 new clients over one year  Revitalized a key account, increasing its prior marketing spending from $3,000 to $40,000  Developed and managed Amtrak as new key account for The Washington Post  Exceeded 1999 revenue goal by 17%, increased revenue by 18% in 1998 and by 25% in 1997 PROFESSIONAL EXPERTISE SALES  Strong ability to plan and execute business-to-business sales  Sales strategies with innovative problem solving, analytical, and negotiation skills with clients  Motivate and educate in a consultative sales environment  Incorporate marketing disciplines, including presentations and promotional materials CLIENT RELATIONSHIP MANAGEMENT  Maintain client relations with strong verbal and written communications  Easily develop long term, productive relationships with clients and colleagues at all levels of management within small, medium and large companies ADMINISTRATIVE  Adept at multi-tasking within a fast paced setting  Effective administrative, forecasting, and organizational expertise with attention to detail  Computer literate and proficient in expanding a comprehensive customer database PROFESSIONAL EXPERIENCE GLOBAL SALES MANAGER, ATW Media Group- Penton Media, Silver Spring, MD, 2006-2009  Sold print and online advertising for Air Transport World (ATW) magazine to product and service providers that target the commercial airline industry  Increased department sales by more than 27% in 2007 and 22% in 2008  Managed and sold print/online directory advertising programs; increased sales by 42% in 2007  Created and implemented new advertising programs for sales department  Contributed to creation of presentations and promotional materials SENIOR ACCOUNT EXECUTIVE, FCO - Affiliate of PH & S, Bethesda, MD, 2004-2006  Strengthened existing client relationships; reactivated 120 dormant clients, and generated business with an additional 150  Trained and coached new sales account executive personnel Barbara Rose Page 2 ACCOUNT MANAGER, Verizon Information Services, Purchase, NY, 2002-2004 • Sold print and online advertising, and customized websites  Effectively managed and developed more than 70 accounts; evaluated each accounts’ existing marketing programs by attaining industry marketing research and developing customized marketing strategies and proposals; negotiated contracts  Revitalized a key account, increasing its prior marketing spending from $3,000 to $40,000  Coordinated with art production, trafficking and accounting departments SENIOR ACCOUNT MANAGER, Fanning Publishing, New York, NY, 2000-2002  Supervised marketing programs for digital technology companies for the creative professionals’ workplace and the digital electronic accessories for their lifestyle for print and online advertising  Increased sales for Art On Paper by 10% from the prior year’s issues and increased sales by an additional 18% by the second issue NATIONAL ADVERTISING ACCOUNT MANAGER, The Washington Post, New York, NY, 1999-2000 • Sold print advertising for The Washington Post Sunday Magazine to Fortune 500 companies  Developed and managed new key account Amtrak Passenger Service  Supervised and collaborated with the newspaper’s sales force team to plan and execute “special advertising section” campaigns of their assigned industries for The Washington Post Sunday Magazine such as: Higher Education, Technology, Fashion, and Travel  Coordinated with marketing department to create presentations and promotional materials ADVERTISING NATIONAL SALES MANAGER, Supermarket Business, New York, NY, 1993-1999  Created, structured and launched a new print and online sales department for food distribution publications  Exceeded 1999 revenue goal by 17%; increased revenue in 1998 by 18% and in 1997 by 25%  Hired, trained and managed a tactical team to implement marketing programs, provided customer support services, traffic control and production of department’s products; planned and attended trade show events.  Supervised graphic and writing professionals in creating brochures, direct mailings and promotional materials and online advertising products; selected and negotiated with all vendors  Promoted to department manager for both publications and website programs in 1999 EDUCATION BFA, Cum Laude, PRATT INSTITUTE, Brooklyn, NY AFFILIATIONS  Washington, DC Region Professional Women’s Association  Women Professionals of Westchester County, NY  Secretary of Northeastern Seaboard Regional Board of Hadassah  Public Relations Manager, National Young Leaders Advisory Council of Hadassah  Volunteer tutor at Children&rsquo...(read more)