Samuel J. Tilden High School Alumni
Brooklyn, New York (NY)
Ira Brody
Samuel J. Tilden High School
Class of 1960
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IRA'S PROFILE
| First Name | Ira |
| Last Name | Brody |
| Graduation Year | Class of 1960 |
| Gender | Male |
| City | N/A |
| State/Province | MI |
| Country | United States |
| Occupation | Marketing / Public Relations |
| Married | No |
| Favorite School Memory | Graduating in spite of owing 87 days of detention... okay, they wouldn't allow me to graduate in January |
| About Me | The New York Times Department of Updated: July 2008 Biographic Research Ira L. Brody A Father of Cause Related Marketing and Non Profit Organization Visionary / Innovator Ira L. Brody is among those credited in establishing the concept of cause related marketing. After reading an article that he had written on the subject, Lee Iaccoca, CEO and Chairman of Chrysler Corporation, asked Mr. Brody to help develop the strategic plan for the Statue of Liberty Ellis Island campaign… the kickoff to America’s 200th Anniversary Celebration. It is here, that many say cause related marketing was born as literally thousands of companies of all sizes and shapes developed products and programs of which the profits would be shared with the Statue of Liberty Ellis Island Foundation. Mr. Brody also helped Zach Fisher to develop the strategic marketing and development plan that transformed the mothballed aircraft carrier Intrepid into America’s Sea, Air, and Space Museum. Through 1982-1984 he played an instrumental marketing and development role on Peter Uberoth’s, Los Angeles Olympic planning team. The results changed and set the standards for all Olympics to come. Even in the face of tremendous adversity Mr. Brody continued to challenge existing mores and regulations deeply imbedded in the nonprofit and government communities. As a pioneer and risk taker in patient advocacy and cause related marketing, he created and implemented ground-breaking programs that generated hundreds of millions of dollars for the nonprofit sector as well as the corporations they partnered with. This included the first nonprofit consumer publication that successfully challenged FDA regulations on accepting ethical drug advertising and the AMA’s ethics on promoting physicians. In 1983, Brody created the national media campaign, “all physicians and drugs are not created equal. If you are not improving call us… we can probably help,†for the Epilepsy Institute. Traditionalists saw this as blasphemy. Today, these methodologies in health marketing are a matter of course. Another milestone in nonprofit marketing was Mr. Brody’s creation of the Skin Cancer Foundation Seal of Approval. It was the first nonprofit health agency logo to appear on any consumer product as an endorsement of the products efficacy. The display of the logo on millions of containers and tubes of over-the-counter skin cancer preventative products brought immediate name recognition to the foundation. Organization integrity was not compromised because of stringent product requirements. The Skin Cancer Foundation Seal of Approval continues to generate millions of dollars from new / renewed licensing fees. In 1987, Mr. Brody was asked to become the first CEO of the music industry’s T.J. Martell Foundation a position he would hold concurrently Executive Vice President of SONY Entertainments new Cause Related Marketing and promotional division. The division worked with thousands of nonprofits instituting point of purchase partnerships and leveraging product donations and entertainment launches predicated on reaching targeted markets. Brody’s success was attributed to his ability to create easily implemented turnkey programs for the nonprofits. In 1992 BrodyKatz Marketing and Communications was born. As a representative of more than one hundred “Fortune 1,000†corporations to the non profit sector, Mr. Brody once again changed the landscape of cause related marketing. Mr. Brody had begun to realize that his super event successes like The Easter L’eggs Hunt and Hands across America though profitable and highly visible were logistical and time consuming nightmares. Going back to his basic philosophy of fulfilling the “consumer or donors need†he encouraged non profits to brand products with the corporate sector. The development and marketing of Arthritis Foundation Relief Medication with McNeil Labs was an early effort. BrodyKatz Marketing was sold in 1999 to Publicis Groupe one of the “big six†media conglomerates. Brody went into semiretirement consulting and giving seminars on non profit development, cause related marketing and public healthcare policy for MCI, CMS, and the American Medical Association. He has lectured at Columbia University; Harvard Business School; Stanford; Wharton School of Business and others. In 2006, he was asked by the American Red Cross to evaluate the marketing of their national blood program and in 2008 came out of retirement to help establish the National Kidney Registry’s Communication’s, Marketing, and Development program. Born in Brooklyn, N.Y. in 1942, he did his undergraduate work at Princeton and M.A. in Journalism from the University of Missouri’s. He served as a Captain in U.S. Army and then as an overseas civilian intelligence analyst specializing in psychological warfare. He was a facilitator for the Rand Corporation and was Deputy Director of Communications and Assistant Chief of Staff for Governor Frank Sargent, (R) of Massachusetts (1972-1976). Mr. Brody has served on many non profit boards. He has two daughters; Jennifer and Hannah and three grand children. Mr. Brody was married to Barbara Coven M.D. He now resi...(read more) |
Class of 1960 Alumni
→ Reunite with 51 class of 1960 alumni that have joined.
Arnold Goldstein
Class of 1966
George Vargas
Class of 1962
Libbi Joroff
Class of 1976
Morton Rosen
Class of 1952
Ira Jacobson
Class of 1971
Alberta Rebock
Class of 1963
Roslyn Morzinsky
Class of 1954
Alicia Martin
Class of 2007
Samuel Friedman
Class of 1961
Ezra Jacob
Class of 1968
Jackie Spellman
Class of 1981
James Simmons
Class of 1991
Lydia Pemberton
Class of 1989
Christina Giarizzi
Class of 1979
Charlie Brown
Class of 1977
Scott Moore
Class of 1973
Sandi Foster
Class of 1968
Mel Field
Class of 1959
Recent Class of 1960 Reunions
Plan a Class of 1960 Reunion for Free
Reunion 2016 Info- Save The Dates!
Invited Classes: All Classes
Date: Aug 04, 2016
Description: We are currently in the planning stages for our 2016 H.S. Reunion, hosted by the Samuel J. Tilden HS Alumni Assoc. All ...(read more)
Tilden Family Day Barbecue....hosted by Samuel J. Tilden Alumni Association
Invited Classes: All Classes
Date: Jul 18, 2015
Description: Fund Raising event to benefit students entering college. Bring Lawn chair for relaxation...chairs are provided! Come a...(read more)
Samuel J. Tilden ALL Years Reunion
Invited Classes: All Classes
Date: Jul 10, 2014
Description: The Tilden Alumni website to Register and Pay for these events is: www.bklyntildenites.org. Please go to this website to...(read more)