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L.A. Hulberg (L.A. Tomasura)

Pittston Area High School
Class of 1978

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L.A.'S PROFILE

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L.A. Tomasura - Class of 1978 - Pittston Area High School
First Name L.a.
Last Name Hulberg
Maiden Name Tomasura
Graduation Year Class of 1978
Gender Female
Current Location Redondo Beach, California
Hometown Luzerne, Pennsylvania
Relationship Status Divorced
About Me Know thyself and to thine own self be true. B2B - Sr. Acct. Mgr. Int'l Sales, Mktg, PR & Bus. Dev., Project Mgt. Generating leads, contact negotiation, business development, conceptualizing and orchestrating marketing campaigns, that reinforce and build brand images. Proven record-high response ratings and successful product launches. IT savvy, expert in multi-departmental communication, distribution, product positioning, warehousing, and transportation. Skills: Marketing Strategies & Campaign Corporate Communications Creative Team Leadership Product Positioning & Branding Web & Print Content Development Focus Group & Market Research Development of Training Materials Sales Collateral & Support Public & Media Relations New Product Launch Professional Experience: RAVENWOLF LLC - Torrance, CA. Advertising Specialties, Events, Promotional Items, Casual, Corporate and Sports Apparel & Accessories Embroidery & Screenprinting for all Corporate, Group, Club & Team Branding. Owner 5/2010 - Present JAM INDUSTRIES, INC. Gardena, CA Multimillion-dollar Finishing & Logistics Company Contract negotiation, sales, marketing, business development, PR Global Sales, Sr. Account Manager, 6/2005 to 6/2009 Business Development, Account Management, Business to Business Inside & Field Sales, Corporate Marketing and Communications functions. Brand and SEM, SEO, Networking via E-Commerce & Trade Show & Industry Events. Overseeing a $5.3M budget,& warehousing, finishing & shipping teams. Direct brand management, PR, media relations, corporate positioning, product launches, client specific finishing, routing, advertising, sales collateral and tradeshow marketing. Cross-docking, distribution, and time sensitive project management. Selected Accomplishments: Developed, presented and launched first company website as well as web and direct marketing campaigns that propelled sales from $5.2M (2005) to a projected $9.5M by 2008 year-end. Identified opportunities, researched new account possibilities, collaborated with IT, Traffic,Shipping and Warehouse teams, and created campaigns generating $2.6M in annual sales. Key collaborator in creation of web portal and WMS co-integrator that transformed previously archaic intranet into dynamic website. Improving inventory control, communication flow, and an effective sales tool for presentations. Increased sales by providing a lead generator, spread sheets for sales, traceability, and follow up. Enhancing functionality, rapid turnaround times, EDI, and routing capabilities. Wrote presentations, guides, and training brochures, enhancing the clients understanding of inventory control, complex finishing, logistical and routing features, which provided clients with more effective selling tools. Performed ongoing Research & development as well as customer/market research and demographic profiling, to identify and capitalize on unmet market needs and new lead generation ahead of the curve. Produced media kits for use with business to business sales presentations and client base building. Demonstrated key marketing analytics and demographics through an integrated approach. Efforts credited as instrumental in closing numerous high-level deals. Leveraged strengths in cost-effective Account, Sales, Marketing Management, and Client / Vendor relations and negotiations. Allowing the company to come in under-budget, and without compromising business growth goals. NATIONAL PREMIUM INC., Gardena, CA Supplier, Manufacturer, Ad Specialty, PR & Commercial Embroidery House Account Executive, 7/2004 to 2/2005 Developed marketing programs, new product launches, brand management, and a series of promotions, for a variety of business-to-business clients. Provided an integrated approach to create balanced programs for clients to build their respective brands and businesses. Selected Accomplishments: Expanded client base by ensuring complete satisfaction to client, while consistently delivering goal-surpassing marketing results. Closed new sales, added several new accounts as a member of Account Executive/Sales Marketing team, and including a $1.5 M win with a Seattle based company and a $1.2 M win with another local corporation Earned commendations from client executives, for quality customer service and communication as well as rapid delivery and value products & service targeted for desired audiences. Proofread all advertising flyers, catalogs, and marketing correspondence. Acquisitions, negotiations, quotations, and customer relations via cost effective account management. Basing negotiations on stitch count, quantity, and labor intensity. RHYME UNIVERSITY, Long Beach, CA Leading Supplier & Manufacturer, Ad Spec, Promo, & Graduation Products. Assistant Manager, 2/2004 to 7/2004 Advanced through former business relationship involving a series of promotions, culminating in oversight of call center group and graphic arts creative team. Created concept and copy for ads, direct mail campaigns, and sales collateral for diverse clients and projects. Selected Accomplishments: Served as assistant to manager in call center environment, returns, and customer services. Providing product knowledge, IT help, training, and development to newly hired staff. Primary IT and secondary graphic artist. Proofreading of advertising campaigns, catalogs, marketing, e-marketing, website maintainence, and product launches. Assumed a lead role in pitch team meetings and client services, due to strengths in motivation, presentation, problem solving, negotiation skills, and helped close major sales deals. Implemented marketing campaign, Multi-media advertising based on generated campaign response-rates. (Up to 4 times the industry average). The Americana Company, Gardena, CA Leading Supplier & Distributor of Casual, Uniform, and Business Apparel Products. B2B Sales/Management/Customer Service Representative,6/2002 to 2/2004 Sales to a variety of Business-to-Business clients, including order taking, and providing product knowledge, training, showroom presentation, pricing information and negotiation. Brand management, experienced product launches, industry and trade show networking, campaigns, and marketing. Business relationships and development, new client set-up, and cold calling. Providing an integrated approach to create balanced programs for clients to build their respective brands and businesses. Selected Accomplishments: Served as sales rep and customer service in call center environment, providing product knowledge and solutions, to wholesale industry trade. Assumed a lead role in call center team due to strengths in professionalism, product knowledge, customer service, problem solving,negotiation and networking skills. Implemented marketing campaigns, generated response rates, product value, distribution, presentation, and sales for diverse clients and projects. Technology: DESKTOP DATABASE (not part of the Office Suite) * Lotus Notes * MS Access * MS Excel * MS Word * Open Source Desktop Database * Other Database E-MAIL * Lotus Notes * MS Outlook 2000/2002/2003/2007 * MS Outlook Older Versions * Other E-Mail * Web-based E-Mail GROUPWARE/COLLABORATION * Groupware Lotus Notes * MS Groove * MS SharePoint * Other Groupware PRESENTATION (not part of Office Suite) * Corel Presentations * Corel Draw * MS Power Point * MS Publisher * Open Source Presentation * Other Presentation * Web-based Presentation REMOTE ACCESS/CONTROL * Cisco VPN Client * World Management Systems * PC Anywhere or equivalent * Da Vinci Supply Chain Office Suites * SalesForce.com WORD PROCESSING (not part of Office Suite) * Corel WordPerfect * MS Word * Open Source Word Processing * Other Word Processing * Web-based Word Processing * Visual SourceSafe * Search Engine Optimization * Web Server Administration OTHER * NetMeeting * Skype * LinkedIn, MySpace * Twitter, FaceBook * ICQ, AOL * MS Instant Msgr. & Msgr. Live DESKTOP OPERATING SYSTEM * Linux * Macintosh * Other Desktop OS * Windows 2000 * Windows NT/98/95 * Windows Vista * Windows XP/XP PRO DEVELOPMENT TOOLS * Adobe ColdFusion * Adobe DreamWeaver * Java (various) * MS Visual Studio * MS ImageWorks * MS Photoshop * Other Development Tools INTERNET BROWSER * Apple Safari * Firefox * MS Internet Explorer 5 through 8 * Netscape * About * Other Browser OFFICE SUITES * Corel WordPerfect Office * MS Office 2000, 2003 * MS Office 2007, 2010 * MS Office Older Versions * MS Office XP * Open Source Office Variations * Other Office Suites OTHER * Adobe Acrobat (Full Version) * Adobe Air * IBM ThinkPad * MS Project * MS Visio * Windows Media Player * MAS 200 & MAS 400 SPREADSHEETS (not part of Office Suite) * Corel Quattro Pro * Lotus 1-2-3 * MS Excel * Open source Spreadsheet * Other Spreadsheet * Web-based Spreadsheet Education: SANTA MONICA COLLEGE, Santa Monica, CA Undergraduate, 6/85 Major: Music Business and Performance l Minor: Theater l GPA: 3.5 KING'S COLLEGE, Wilkes-Barre, PA Undergraduate, 6/78 Major: Music Business and Per...(read more)
L.A. Tomasura - Class of 1978 - Pittston Area High School

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