Dana Zamalloa’s (andersen) 14- year solid history in automotive industry has earned her, remarkable marketing accomplishments, an impressive reputation and proven results. She began her automotive career at Toyo Tires as the communications and PR manager where she quickly made impressive impacts on the brand in PR results, Toy and Video Game licensing, Movie product placement which included all the Fast and Furious movies, cross-marketing campaigns and was the first to cross-market action sports with automotive. In 2007 she took on the task of rebranding the Continental and General Tire brands as Marketing, Communications and PR Manager for Continental Tire - five years later, 5 advertising campaigns, new brand image for both brands and rising sales success for the Continental Tire and General Tire brand; the brands where completely transformed during her 5 years. In 2012 Dana Zamalloa decided it was time for her to return to California and begin a new endeavor - starting a new marketing and PR agency called Scarlet X Marketing. Scarlet X Market is focused on creative conception, brand imaging/rejuvenation and strategic innovative marketing platforms developed to impact the consumer market. Scarlet X Marketing’s clients include West Coast Customs and the TV show Inside West Coat Customs, Robby Gordon’s Stadium Super Trucks, Azunia Tequila, Freestyle Motocross Tour, and X-Games Athlete Coco Zurita.