Many managers hold a common set of beliefs that hold them back from helping their employees perform at a higher level. Bastards was written to help this select group to overcome their destructive behaviors, or stop it from developing in the first place, and allow their organizations to flourish.

Kenneth Koch’s straightforward and openly direct book, Bastards, speaks candidly to the people who have the direct ability to influence their workforce in a manner that can bring about positive change. He also speaks to students of business and offers advice to help them avoid the pitfalls that have doomed many who came before them, as he effectively challenges widespread attitudes that undermine organizational effectiveness.

Koch argues that having confidence in the most important asset an organization possesses, its workforce, can bestow profound rewards for any organization. The human element is a forgotten advantage in business as technology continues to take over. Remembering that employees look to supervisors as the example, Koch encourages supervisors to make the most of their leadership positions and take positive steps to train, and encourage, the greatest asset they have; their people.

Bastards – Management Advice You Should Have Been Given Long Ago is a frank narrative that attempts to question those managers who place themselves above everyone else simply because they hold a title. The book is also cleverly pitched at those who want to be better but do not know where to begin.

The end result is a book that provides key insight that demonstrates how showing consideration for others, in a way you would want for yourself, can help the reader transform from a manger into an esteemed leader. While using a candid approach, the book is entertaining as well as informative.

Kenneth Koch is a freelance writer for Yahoo Business as well as owner of the human resource consulting firm, Kenneth Eugene and Associates. He has taken on HR consulting and team building endeavors in the eastern region of the United States and in Central America for several resorts and medical contractors.

Kenneth is available for book signings, HR seminars, and HR training by contacting him through his website, www.kennetheugeneconsulting.com. Bastards is available at Amazon books, Barnes and Noble and iuniverse in the business section .